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    Market by City/Southampton
    Southampton live market dataUpdated 2026-01

    Invest in Southampton Property

    Major port city with diverse rental demand

    Browse Southampton PropertiesView Market Data
    4,200+ UK operatorsLand Registry, Rightmove, Zoopla, EIGCancel anytime
    SOUTHAMPTON LIVE SNAPSHOT
    2026-01
    Avg yield
    5.5%
    Live across the city
    Live stock
    £265,000
    Listings indexed
    Median price
    £265,000
    City-wide
    Southampton This week

    Southampton, in four numbers.

    Today's reading of the Southampton market, pulled from our live scraper feed.

    Median asking priceup +4.0% YoY
    £265,000
    across all property types and bed counts
    12-MO TREND+4.0%
    Avg gross yieldup +0.1%
    5.5%
    Stress-tested at 5.5%, BTL stock only
    12-MO TRENDRange 4.5-6.5%
    Live stock+4.0%
    £265,000
    Active listings indexed today
    8-WK TREND+4.0%
    Time on marketstable
    34 days
    Median days from list to SSTC
    12-MO TRENDstable
    Yield leaderboard - Southampton areas

    Where Southampton stacks tightest.

    Top areas ranked by median gross yield right now.

    #1PORTPortswood - 59 active6.2%
    #2WOOLWoolston - 39 active6.0%
    #3SHIRShirley - 45 active5.8%
    04OCEAOcean Village - 57 active5.5%
    05CITYCity Center - 49 active5.5%

    Southampton by property type

    2-bed terrace6.5%
    3-bed terrace5.9%
    4-bed HMO6.3%
    2-bed flat5.1%
    3-bed semi4.8%
    1-bed flat4.5%
    4-bed semi4.7%
    5-bed detached4.5%
    The shortlist

    Southampton areas worth your Saturday morning.

    Portswood

    Student hotspot - HMO market - High demand
    6.2% yield

    Prime student area near University of Southampton. Established HMO market.

    Avg price
    £295k
    Avg yield
    6.2%
    Profile
    Student hotspot
    Prime student area near University of Southampton.See Portswood listings

    Ocean Village

    Waterfront - Professionals - Modern
    5.5% yield

    Waterfront development with modern apartments. Young professionals and marina lifestyle.

    Avg price
    £285k
    Avg yield
    5.5%
    Profile
    Waterfront
    Waterfront development with modern apartments.See Ocean Village listings

    Shirley

    Affordable - Family market - Good links
    5.8% yield

    Affordable residential area with family market. Good yields and transport links.

    Avg price
    £225k
    Avg yield
    5.8%
    Profile
    Affordable
    Affordable residential area with family market.See Shirley listings

    City Center

    Central - Professionals - Cruise workers
    5.5% yield

    Central apartments with professional tenants. Walking distance to cruise terminals.

    Avg price
    £245k
    Avg yield
    5.5%
    Profile
    Central
    Central apartments with professional tenants.See City Center listings

    Woolston

    Affordable - Riverside - Growth area
    6% yield

    Riverside area with regeneration potential. Affordable entry with growth prospects.

    Avg price
    £195k
    Avg yield
    6%
    Profile
    Affordable
    Riverside area with regeneration potential.See Woolston listings
    The case

    Why Southampton, in four numbers.

    Southampton offers South Coast living at more affordable prices than Brighton. Two universities with 40,000+ students, Europe's busiest cruise port, and diverse economy provide stable rental demand.

    01 - Yield
    £265,000
    Avg Property Price

    University Demand

    40,000+ students from two universities. Portswood and Highfield are prime. Strong single-let and HMO opportunities.

    02 - Demand
    5.5%
    Avg Rental Yield

    Port Economy

    Europe's busiest cruise port. Maritime industry, shipping, and logistics provide diverse employment. Cruise worker rental market.

    03 - Regen
    750+
    Properties Available

    South Coast Value

    More affordable than Brighton (£265k vs £430k). Similar lifestyle appeal with better yields. Growing professional market.

    04 - Liquidity
    £265,000
    Avg Property Price

    Transport Links

    Southampton Central to London Waterloo in 80 minutes. Airport nearby. Good M3/M27 access for commuters.

    Southampton Operator FAQ

    Southampton questions, answered.

    Is Southampton good for property investment?
    Yes. Strong university demand (40,000+ students), port economy diversity, and South Coast appeal at affordable prices. Good yields for the South.
    What are the best areas for buy-to-let?
    Students: Portswood, Highfield (6%+ yields). Professionals: Ocean Village, city center. Value: Shirley, Woolston. Mix of strategies.
    How does Southampton compare to Brighton?
    Much more affordable (£265k vs £430k). Higher yields (5.5% vs 4%). Less trendy but more practical for investors seeking cash flow.
    Is student property a good investment?
    Excellent in Portswood and Highfield areas. University of Southampton is Russell Group. Strong demand and established HMO market.
    What about the cruise port impact?
    Creates consistent rental demand from cruise workers, port staff, and maritime industry. Year-round employment unlike seasonal tourism.
    What are typical investment costs?
    Deposit (25%): £66,250 on £265k. Stamp duty (with surcharge): £11,250. Legal: £1,000-1,500. Management: 10-12%.
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    • Weekly deals
    • Below market value
    • High yield
    • New to market
    • Meet Archie
    • Archie on WhatsApp
    • Desktop app
    • Windows app (Microsoft Store)
    • Chrome extension
    Strategies & calculators+−
    • All strategies
    • BTL calculator
    • BRRR calculator
    • HMO calculator
    • Stamp duty calculator
    • BTL candidates
    • Flip candidates
    • BRRR candidates
    • HMO conversion
    • PD conversion
    • Probate sales
    • Repossessed
    • Auction properties
    • Recently reduced
    • Motivated sellers
    • Flip calculator
    • AI refurb scan
    • Auction pack analysis
    • Property finance
    Markets+−
    • All locations
    • London
    • Manchester
    • Birmingham
    • Market stats
    • Leeds
    • Liverpool
    • Glasgow
    • Edinburgh
    • Bristol
    • Newcastle
    • Cardiff
    Learn+−
    • Academy
    • How it works
    • Glossary
    • News
    • Help centre
    • Getting started
    • Buy-to-let fundamentals
    • BMV deals
    • BRRR masterclass
    • HMO investing
    • Serviced accommodation
    • Property flipping
    • Auction buying
    • Lease options
    • FAQ
    • HMRC stamp duty guide
    • HM Land Registry
    • Landlord regulations
    • Buying property guide
    Company+−
    • About
    • Features
    • Pricing
    • Developers / API
    • Contact
    • Tool comparisons
    • Claude / MCP
    • Storefront for sourcers
    • For trainers
    • Affiliate programme
    • Earn 30% commission

    Data sources: HM Land Registry · EPC Open Data · Ordnance Survey · ONS and other open data.

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